Jorge Herrera (Las Palmas de Gran Canaria) is an industrial designer and founder, in 2008, of Jorge Herrera Studio, located in Valencia and internationally awarded. Having worked for companies such as Flos, Miyazaki Chair Factory, Forma 5, Pattio, Cridea, Nadis Design, Todobarro and Naturtex, the designer moves in a multidisciplinary sphere that allows him to tackle all phases of the creative process. A strong advocate of detail, of products that evoke feelings and of intelligent, precise, simple and practical solutions, he conceives design as "a tool to make easy what is complex".
